Category: Digital Design
These advertising examples represent a wide range of campaigns created for ANFS – each with different targets, styles and media.
For example, a google search ad might be targeting new enquirers, while a Facebook remarketing ad would be targeting those who have already expressed an interest but have not yet enrolled.
Creating this material would usually be done on a campaign basis, producing different iterations for each of the eight colleges run by ANFS. An important part of this work was maintaining a level of consistency for each brand, while keeping the designs fresh and engaging each time.
Another large aspect of these projects was sourcing appropriate stock imagery.