Client Details

Client: ICLA

Category: Digital Design

Combining text with video and images, these video ads bring blog copy to life – adding emotion and impact.

These designs use the copy of blogs written by eFriend peer support workers to catch the interest of viewers on Facebook. The videos give tips from eFriend peers, tell personal stories, or explain more about how the service works, so that potential participants have more information and can see that peer workers have relevant lived experience that they might relate to.